tldr: plan and create excellent content

About the Role

Scalio is essentially a marketing company. Half our time is spent obsessing over helping users acquire new customers for their businesses; the other half on acquiring customers for Scalio.

Tanay & I started running ads in 2014, when popup ads were a thing. We have tested every online marketing channel out there since then, trying to extract the maximum possible ROAS.

These days, our primary channel is Meta Ads - however we stay up to date with latest global trends. Most recently, inspired by Bay Area consumer AI startups, we started our own UGC program leveraging organic views at scale, and consistently achieved over 10M+ views within 15 days.

We are looking for a creative strategist who wants to grow into being the best at modern performance marketing. Your role is to figure out that perfect messaging that conveys to businesses how they can advertise and grow using Scalio.

Your job would include:

• obsess over hook and hold rates
• spend a lot of time on Google Docs & Milanote refining scripts
• finding great ads on the internet - both from India and globally - and breaking them down into their core components
• defining the different personas who might get value from Scalio’s offering, and craft marketing angles that speak to them
• lead weekly performance review meetings: learn what worked, what didn’t and iterate ideas for the next set of videos

The way we work:

• we believe creative volume is a core strategy for Meta
• performance is a sport - you can always get better